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One kind deed
at a time.
Unleash Your Inner kindness.

Every act of kindness makes a difference
Every day, we look for ways to spread the spirit of BBQ that will not only fill your belly but fill your soul. And as it turns out, the best way to spread that spirit is through small acts of kindenss that can make a difference. Somethin’ we like to call Be Soupa Kind. Put simply, Be Soupa Kind means being kind every chance you get. And we know firsthand how it has the power to lift spirits, connect communities and spark somethin’ bigger than BBQ.
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